GPS Tracker App Revamp
for Amatuer Soccer Players
Transforming a GPS tracking app into an engaging platform for amateur soccer players
Company
UbeesLab
Services
Mobile Design
Industries
Sports Tech, Fitness & Wearables
Date
2021 - 2022
SoccerBee is a GPS tracking app designed for amateur soccer players, helping them track their performance on the field and analyze their progress. Upon joining UbeesLab, I led the complete redesign of the app to enhance usability, improve engagement, and align it with modern mobile UX standards. The original app focused solely on data tracking, but user retention was low—players would check their stats after a game but had no reason to stay engaged. Through extensive research and user interviews, I identified the need for community-driven features and better usability, leading to a major revamp of the interface and experience.
Challenge
The original app faced several key issues: · Inconsistent branding and poor readability ⇢ The UI lacked hierarchy and clarity · Lack retention ⇢ Users checked data but didn’t stay in the app · Minimal interactivity ⇢ The app functioned as a solo data tool, offering no features to connect players or encourage engagement
Before the revamp, the original app screens lacked hierarchy and readability
As the sole product designer at UbeesLab, I was responsible for:
· Revamping the app’s interface to improve usability and accessibility
· Introducing engagement-driven features to encourage long-term usage
· Aligning branding and design for a more consistent and professional experience
Beyond UI/UX, I collaborated with marketing and development teams to ensure a cohesive product experience that met both user and business needs.
Approach
To better understand the product and its users, I immersed myself in the amateur soccer community, gathering as much information as possible about the sport and the way players interacted with technology. · Attended amateur soccer games and events, observing how players engaged with tracking tools and wearable devices. · Collaborated with the marketing team at offline events, collecting direct feedback from amateur players and coaches. · Conducted in-app and social media surveys to uncover user needs, pain points, and expectations.
Key Goals & Features Ideas
✦ Improve Usability & Accessibility - Standardized UI/UX patterns to match modern mobile apps. - Improved readability and visibility by refining colors, typography, and layout. - Ensured the app was intuitive and accessible, even for non-tech-savvy users. ✦ Increase Engagement & Retention - Added gamification elements to motivate users: a. Leaderboard: Ranked players based on performance b. Badges: Rewarded achievements, reinforcing progression - Expanded post-game analytics to provide actionable insights that users found valuable. - Allowed users to log weather conditions and personal performance, creating a match archive that encouraged repeat use. ✦ Foster Community & Social Features - Developed in-app community features to encourage player interaction. - Added a social media sharing function (inspired by Nike Run Club), allowing users to save and share match records—including game time, distance covered, and top speed—using images. - Enhanced match customization options, making it easier for users to adjust settings in ways that reflected amateur soccer’s flexible structure.
Tested multiple design-engineering iterations to optimize the visualization of GPS movement, speed, and heatmaps
Conducted design-engineering iterations to test if device movement was accurately recognized in the mobile app
