Paintings for Louis Vuitton

As the first official painter of Louis Vuitton Korea, I played a key role in launching and shaping the brand’s custom artwork & painting service. I initially joined as an intern and was later promoted to a full-time graphic designer and painter, where I worked directly with clients to create intricate, personalized artwork on Louis Vuitton trunks and leather goods. This service was available exclusively to trunk owners, offering them the opportunity to enhance their pieces with unique, hand-painted designs. My process involved consulting with clients, creating digital mockups, and meticulously hand-painting each design onto the product. This combination of graphic design and fine art helped ensure precision while allowing clients to preview their designs before final execution. The introduction of this service significantly enhanced Louis Vuitton’s luxury retail experience, providing both an exclusive offering for customers and a valuable opportunity for retailers to drive sales. As demand grew, Korea became the global leader in Louis Vuitton trunk sales, increasing from an average of five units per year to over 1,500 within just six months. Today, the annual Louis Vuitton trunk exhibitions continue to highlight the success of this service, solidifying its place in the brand’s luxury offerings.