Beauty Membership Program

Adapting the Mobile Experience for the Korean Market

Developed a localized design guideline and created key mobile pages to adapt the global design for the Korean market, ensuring a seamless and compliant user experience

Company

CHANEL

Services

Mobile Design & Market Adaptation

Industries

Luxury Retail & E-commerce

Date

2024

CHANEL’s La Collection loyalty program was designed to enhance customer engagement by offering exclusive rewards for beauty product purchases. As a CX Designer, I was responsible for designing the mobile user experience, including key pages and the sign-up process, tailored specifically for the Korean market. My goal was to ensure the interface was both culturally appropriate and seamlessly integrated with CHANEL’s global branding.

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See link below
CHANEL Beauty Membership Program: La Collection

The global design guidelines were optimized for English, making the AS-IS version feel unnatural when applied to the local market

Challenge

The global design guidelines were not optimized for Korean characters, requiring adjustments for a more polished and functional local experience. Additionally, Korea’s sign-up process differed significantly from other markets, with legal requirements such as mobile number verification and additional consent for marketing purposes. These complexities made it essential to create a localized design framework while maintaining CHANEL’s high-end brand image.

Due to legal and NDA restrictions, the design guidelines I developed cannot be publicly disclosed

Approach

✦ Design Adaptation Developed additional design guidelines for the Korean market, ensuring the mobile experience remained visually cohesive with the global brand while being functional for local users. ✦ Localized User Flow Created key pages, including password recovery and account connection, and adapted the sign-up process to meet legal requirements such as mobile number verification and Korean marketing consent. ✦ Figma Guideline Compiled localized requirements into a comprehensive Figma guideline for the development team, ensuring a seamless implementation process.

Outcome

The new design successfully integrated CHANEL’s global branding with the specific needs of the Korean market, creating a seamless and legally compliant user experience. By addressing usability issues and regulatory challenges, the updated membership flow improved accessibility, engagement, and overall customer experience for Korean users.