Enhancing the Digital Experience for 200k+ Customers
Integrating CHANEL's Global Guidelines for the Local Market
Developed a localised design guideline and created essential user flows to adapt the global design for the Korean market, ensuring a seamless and compliant user experience.
Company
CHANEL
Services
Mobile Design & Market Integration
Industries
Luxury Retail & E-commerce
Date
2024
CHANEL’s beauty membership program, La Collection, was designed to enhance customer engagement by offering exclusive rewards for beauty product purchases. As a Designer on the CHANEL Tech team, I spearheaded the mobile user experience for the Korean market, which has over 200,000 existing users. I was responsible for designing key pages and the sign-up process, with the goal of creating an interface that was both culturally appropriate and seamlessly integrated with CHANEL’s global branding.
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Visit the official website
CHANEL Beauty Membership Program: La Collection (Click)
The global design guidelines were optimised for English, making the AS-IS version feel unnatural when applied to the local market
Challenge
The global design guidelines were not optimised for Korean characters, requiring adjustments for a more polished and functional local experience. Additionally, Korea’s sign-up process differed significantly from other markets, with legal requirements such as mobile number verification and additional consent for marketing purposes. These complexities made it essential to create a localised design framework while maintaining CHANEL’s high-end brand image.
Due to legal and NDA restrictions, the design guidelines I developed cannot be publicly disclosed
